With a big brand comes a lot of history, and Wendy’s has plenty of stories to tell to any potential customer. The link to their ‘who we are’ section is clearly located at the top of every page and it’s just what visitors need to get involved with a more personal story from a big brand. You don’t have to scroll to the bottom of the page to find out the story of Wendy’s. Whatever the industry, the humble ‘about us’ page has a pivotal role in sharing brand values and the brand story with potential customers.įind out how a cross section of companies tells a story with these ‘about us’ page examples – you might be inspired: 1. Let’s check out 22 of the best ‘about us’ page examples online right now. Sounds a little boring, right? Potentially – there are definitely some snooze-fest ‘about us’ pages out there.īut they can also be inspiring, hilarious, or even surprisingly emotive. A few stats, call-to-action buttons, or videos.A history or timeline to contextualize the brand.A mission statement, boldly stating what the business stands for.The best ‘about us’ pages include only a handful of key ingredients: That’s why an ‘about us’ page is a vital component to any brand website – after all, your product or service only tells half the story.Īn ‘about us’ page is a brand’s opportunity to demonstrate why they’re so special and introduce you to their team members and company values. First impressions are just as important online as they are face-to-face.
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